In tough economic times, there are many things you can do to remain customer-focused. We will share five practical ways to reach out to your customers and strengthen your company during the financial crisis.
In Noel Capon's book, Key Account Management and Planning, he stresses the importance of key account management by highlighting companies that have suffered severely from the loss of a key account. Here is one of those stories...
In the face of hyper-competition and a virtual sea of sameness, can you afford not to connect with customers? Can you afford not to be a customer-centric business? The answers are an unequivocal no. But what does it mean? How do today's retailers become and then stay connected with customers?
What's the number one thing in being customer focused? I think it's taking the actions that drive more commitment, referrals, and spending. But taking action isn't easy or more enterprises would be awash with successful customer initiatives.
