Increase Cross Selling

Growth occurs in four ways depending on customers and product strategies. Cross selling focuses on strategies to sell a broader range of products and services to existing customers.

An account manager receives an email alerting him to sales opportunities with one of his existing accounts. Always on the watch for ways to grow his company's share of wallet with existing customers, he quickly acts on this insight received from one of his customer contacts. Not only does he make the sale, but his customer also sees him as highly responsive and a great partner.

Walker has provided thousands of these sales opportunities to clients.

Sometimes companies are so focused on the pursuit of new accounts they neglect one of the greatest sources of opportunities they have – their current customers. Walker specializes in customer strategies that grow sales within a company's existing customer base. One Walker client recognized more than $230 million in new sales opportunities in just 12 months. Another recorded $190 million within the first year.

We help companies:

• Identify the best opportunities for cross-selling
  
  
• Set up and integrate systems to deliver leads to account managers in real time
  
  
• Determine the right strategies to manage complex accounts
  
  
• Understand why deals were won or lost – and what to do about it
  
  
• Improve the way distributors and channel partners serve end-users

Each program is designed to meet the business goals of each client and provide a dramatic and tangible return on investment. To deliver this return we access all our tools – consulting expertise, technology solutions, training programs, and more.

Read more about the clients Walker serves          Read client success stories