MRB Hellas is a leading Greek market research agency. Founded in 1969, the company has been instrumental in introducing specialised quantitative and qualitative techniques to the Greek market. Also MRB Hellas works across a broad range of clients including packaged goods, leisure, IT, telcoms, media, and government bodies, both Greek and European. It is a founder member of the Association of Greek Market & Opinion Research Companies. With a strong emphasis on the action orientation of its results, MRB Hellas is well known for its research-based strategic consulting practice. The company is a part of Kantar, the information, insight and consultancy arm of WPP.