Predictive Analytics Reveals Growth Opportunities

Customer strategists focus on what has already happened to determine their next moves. They liste...

Finding revenue in untapped customer relationships

After focusing on their customer relationships, a Fortune 500 manufacturer identified customers who ...

Immediate Growth With Newly Acquired Customers

After gaining a deep understanding of the target company's customer base, a leading sporting goods s...

Success Story: Issues Resolved Faster

Using customer insights, Walker helped a global support organization identify the right process and ...

Ease of Doing Business Generates Millions of Dollars

This market-leading technology firm used customer insights to make it easier to conduct business and...

Driving Retention With VoC

Account managers and sales representatives in B-to-B companies increasingly need help managing th...

Driving Profitability with VOC

One of the best strategies for B-to-B companies to increase profitable growth is to ensure they are ...

Driving ROI With VoC

Intuitively, the notion of customer loyalty makes sense and feels like "the right thing to do." H...

Driving Growth With VoC

All companies are focused on growth, and right now, it's a difficult time to grow.

But, th...

Driving Sales Leads With VoC

B-to-B sales and marketing teams spend a lot of time, energy, and money building a pipeline of le...

Customer-Focused Channels

In today's business environment companies are working hard to become more customer focused. Howev...

Blog Book - Customer Focused Goal Setting

Measuring company performance leads naturally to the impulse to set a goal. Goal-setting is a favori...

Blog Book - Taking Action on Customer Insights

Taking action is often the greatest obstacle for customer strategists. To do it right, you have to d...

Blog Book - The Loyalty Matrix

Our latest Blog Book is about Walker's Loyalty Matrix, a framework for measuring loyalty and assessi...

Blog Book - Communication

Can't keep up with our blog? Download this eBook to read the best, most thought provoking blog entri...

Blog Book - Predictive Analytics

Lately, there is a lot of talk about predictive analytics and big data–and with good reason...

Walk a Mile in Your Customer's Shoes

Companies that have excelled at the art of customer focus display many admirable traits, but key amo...

Five Obstacles to Customer Engagement

How the CMO can champion customer strategies that truly drive growth

Every executi...

What makes customer-focused companies so different?

Almost every corporate executive would agree it is good to...

What's Missing From Social Media

How Social Media and Voice-of-the-customer programs form a complete picture....

The Walker Loyalty Matrix

Walker's Loyalty Matrix is a framework for measuring loyalty and assessing the stability of an organ...