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Walker Home  <  Knowledge Center

Knowledge Center


Walker’s Knowledge Center provides access to white papers, case studies, eBooks, videos, and more than 500 blogs.

Client Results Client Results
Learn how we develop effective customer strategies.
eBooks eBooks
Compilations of our best blog articles.
White Papers White Papers
In-depth knowledge of industry best practices.

  Case Study
Success Story: Issues Resolved Faster
  Case Study
EMC Capitalizes on a Wealth of Untapped Customer Feedback
  Case Study
Motivating the actions you want with an effective incentive compensation plan
  Case Study
Leader in networked storage solutions
  Case Study
How well do people in your organization put customer insights to use?
  Case Study
CEO Perspective - What is on the mind of a customer-focused CEO?
  Case Study
Driving sales growth through customer accountability
  Case Study
Use of hot alerts prompts action, big pay off
  Case Study
Growing your strategic accounts with customer focus
  Case Study
Customer loyalty as a key business strategy
  Case Study
Maintaining exceptional customer focus through indirect channels
  Case Study
Changing company culture through a worldwide network of customer advocates
  Case Study
Creating a world-class customer strategy
  Case Study
Driving Improvement with Results
Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more Read more
  Blog Book - Loyalty Matrix
Blog Book The Loyalty Matrix


A framework for measuring loyalty and assessing the stability of an organization’s customer base.
  Blog Book - Communication
Blog Book Commun-
ication


One of the essentials at the foun-dation of any customer initiative is communication.
  Blog Book - Volume 4
Blog Book Volume 4


Six essentials to creating world class customer-focus.
  Blog Book - Volume 3
Blog Book Volume 3


Featured blogs from April 2009 - September 2010.
  Blog Book - Volume 2
Blog Book Volume 2


Featured blogs from February 2009 - March 2009.
  Blog Book - Volume 1
Blog Book Volume 1


Featured blogs from April 2009 -
Auguat 2009.
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  Creating World-class Customer Focus
Creating World-class Customer Focus
  Customer-focused Difference
What makes customer-focused companies so different?
  Social Media
What's Missing From Social Media
  Customer Due Diligence
Customer Due Diligence
  Five Obstacles to Customer Engagement
Five Obstacles to Customer Engagement
  Generating New Leads From Existing Customer Relationships
Generating New Leads From Existing Customer Relationships
  Salvaging At-Risk Customers
Salvaging
At-Risk Customers
  The Walker Loyalty Matrix
The Walker Loyalty Matrix
Read more Read more Read more Read more Read more Read more Read more Read more
 
Walker Blogs

Phil Bounsall

Holy Guacamole! It's Cinco de Mayo.
Yep, Saturday was Cinco de Mayo; hard to believe it is here already. Now for those of you that thi...

Customer Focused Innovation

Goal setting - The one criteria that is often over
One of the common challenges we hear from customer strategists is centered around taking action. P...

Engaging the Enterprise

EMC’s stellar VoC communication
I think most companies do a lousy job of communicating with their customers when it comes to their...

Loyalty in the Workplace

Vacation Days: 8
An article in a recent Indiana Business Journal talks about companies that do not have a formal ti...

Jeff Marr

Survival Innovation
The recent death of Steve Jobs and publication of his biography sparked public attention to busine...

 
Walker Videos
customer-focused-channels.asp
Customer-Focused Channels
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Customer-Focused Innovation
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What are the six essentials for world-class customer focus?
Customer due diligence
Understanding the customer during an acquisition
Customer focused companies
Customer-focused companies – What makes them so different?
Connect With Customers
New ways to connect with customers
Predicting the Future
Can you predict your company's future?
Customer Insights
Making the greatest use of customer insights
Mid Market Strategy
Too small for a big customer strategy?
Walker videos
View Walker's extensive video library.

 

 
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