Being customer focused is important to driving value in your company. The more loyal your customers, the less risky the profile of your business. This video offers ways that you can focus on your customer during these tough economic times.
Over the last few years, we have seen an increasing focus on the need for customer loyalty programs to be the impetus for action within client organizations. Whether we ask our clients or prospects, or examine the general business environment, the message is clear – programs that do not inspire action are not viewed as strategic, and such programs are likely to be cast off as the "flavor of the day."
Don't Just Relate – Advocate! by Glenn Urban, makes a solid case for marketing beyond the conventional pushing, pulling, or even relating to customers. Rather than building relationships, advocating means you help customers by acting in their best interests – assisting and advising them, even when not helping your business in the short-run.
A customer focus – Fast Company called it "a fanatical devotion" – is ingrained in our culture at EMC. It goes beyond ordinary customer service to ownership of making sure our systems work right for the customer.
