Walker Videos - topics surrounding the customer perspective

Check out our videos featuring Walker’s brightest individuals discussing topics surrounding the customer perspective.

Customer-Focused Channels - Delivering exceptional customer experiences across the entire channel

Being customer focused in any large organization is difficult, but is complicated even further when you’re striving to deliver a consistent, positive experience through hundreds of channel partners. How do you ensure that every customer receives an exceptional customer experience? Watch this video to learn about Walker’s perspective on customer-focused channels.

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Customer-Focused Innovation

Growth is the number one challenge on the minds' of CEOs, and innovation is the leading strategy to help companies grow. Watch this video to learn why involving the customer in the innovation process can impact companies' growth initiatives.

What are the six essentials for world-class customer focus?

Learn what makes customer programs world-class as Walker’s CEO Steve Walker, and SVP of Marketing Pat Gibbons, discuss each of the six essentials and what it takes to be world-class in each.

Understanding the customer during an acquisition

Walker's in the business helping companies understand their customer base, and figuring out how to leverage that to grow their business. We do the same thing for strategic and financial buyers.

Watch this video to learn more about how we help companies understand their customer base before, during, and after the acquisition process.

Customer-focused companies – What makes them so different?
Customer-focused companies vastly outperform other companies, but why? This video discusses three critical elements that make customer-focused companies a (big) notch above the rest.

New ways to connect with customers
How do you connect with your customers? Social media has opened the door to many different ways of listening to your customers. In this video, we discuss how new technology has empowered and engaged customers and why it is so important for businesses today.

Can you predict your company’s future?
Listening to your customers can make a big difference. Customer information is often overlooked in forecasting business performance. And yet, loyalty leaders clearly outperform laggards in projecting their earnings. Discover how you can leverage customer insights for greater stability and more confidence amongst shareholders.

Making the greatest use of customer insights
Too often, companies only gather customer insights for a specific purpose or a specific department and stop there. With the right approach senior executives can lead the way by leveraging customer insights more broadly for better business performance.

Too small for a big customer strategy?
We think every company of every size should be focused on their customers. Watch as Phil Bounsall, Bruce Kidd, and Chris Woolard discuss why mid market companies have a great chance to differentiate themselves in today’s economy by retaining the customers they have and keeping those relationships robust.

Social Media – A breakthrough for connecting with customers
Using social media is a highly effective way to listen and engage with your customers. Hear why companies are investing in social media to protect and grow their customer relationships and impact their business’s bottom line.

Driving customer success with engaged employees
Discover what you can do to keep employees engaged during tough times, and how it enhances the relationships with your customers. Ultimately, your business can emerge with a competitive edge.

Focusing on the customer in a tough economy
Being customer focused is important to driving value in your company. The more loyal your customers, the less risky the profile of your business. This video offers ways that you can focus on your customer during these tough economic times.

Five customer-focused ways to survive the financial crisis
In tough economic times, there are many things you can do to remain customer-focused. We will share five practical ways to reach out to your customers and strengthen your company during the financial crisis.

Do channel partners build or break down customer loyalty?
This video explores the challenge of maintaining loyal customers through a channel program. Steve Walker, Lauri Jones, and Brad Harmon discuss what Walker has done to measure customer loyalty through a channel and share some success stories and why they worked.

Find out why having a customer strategy is good for business
Having a customer strategy can positively affect your company’s bottom line. Learn about the challenges of creating loyal customers, and see how to use customer feedback in a profitable way through some of our clients’ success stories.

Four steps to becoming customer-focused
"The ability to stay customer focused is not a destination, it's a journey." Steve Walker and Patrick Gibbons talk about steps to engage your enterprise into becoming more customer-focused. They discuss getting top-down support, employee awareness, and the tools to create results in your business.

Why is the customer perspective so important in a poor economy?
Steve Walker discusses the value of having good customer information during tough economic times with Phil Bounsall and Michael Good. They discuss the importance of building relationships with your existing customer base.

Is customer retention a key part of your business?
Steve Walker discusses the value of customer retention with Brad Linville and Jeff Marr. They discuss ways to optimize opportunities with customers and touch on the topics of sole sourcing, misallocation of resources, share of wallet, and innovation.

What is the value of customer segmentation?
Steve Walker sits down with colleagues Mark Walker and Sonya McAllister to discuss the importance of customer segmentation. They discuss the value of segmenting by loyalty, and explain the value of the Three P's - payoff, potential, and partnership.

What can the customer perspective do for your company?
Our CEO Steve Walker sits down with some of his colleagues to discuss the importance of the customer perspective.


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