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Check out our videos featuring Walker’s brightest individuals discussing topics surrounding the customer perspective.

Do channel partners build or break down customer loyalty?

Having a customer strategy can positively affect your company’s bottom line. Learn about the challenges of creating loyal customers, and see how to use customer feedback in a profitable way through some of our clients’ success stories. View video

	Find out why having a customer strategy is good for business Having a customer strategy can positively affect your company’s bottom line. Learn about the challenges of creating loyal customers, and see how to use customer feedback in a profitable way through some of our clients’ success stories.

	Four steps to becoming customer-focused "The ability to stay customer focused is not a destination, it's a journey." Steve Walker and Patrick Gibbons talk about steps to engage your enterprise into becoming more customer-focused. They discuss getting top-down support, employee awareness, and the tools to create results in your business.

	Why is the customer perspective so important in a poor economy? Steve Walker discusses the value of having good customer information during tough economic times with Phil Bounsall and Michael Good. They discuss the importance of building relationships with your existing customer base.

	Is customer retention a key part of your business? Steve Walker discusses the value of customer retention with Brad Linville and Jeff Marr. They discuss ways to optimize opportunities with customers and touch on the topics of sole sourcing, misallocation of resources, share of wallet, and innovation.

	What is the value of customer segmentation? Steve Walker sits down with colleagues Mark Walker and Sonya McAllister to discuss the importance of customer segmentation. They discuss the value of segmenting by loyalty, and explain the value of the Three P's - payoff, potential, and partnership.

	What can the customer perspective do for your company? Our CEO Steve Walker sits down with some of his colleagues to discuss the importance of the customer perspective.

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