White Papers

Download the following White Papers, written by Walker's top thought leaders.

CX EssentialsCX Essentials
Today's business executives are desperately looking for ways to stand out from their competition.…...

Driving Results Through OthersDriving Results Through Others
One of the skills necessary for driving results is the ability to get things done through others.…...

Driving Retention With VoCDriving Retention With VoC
Account managers and sales representatives in B-to-B companies increasingly need help managing their…...

Driving Profitability with VOCDriving Profitability with VOC
One of the best strategies for B-to-B companies to increase profitable growth is to ensure they are…...

Driving ROI With VoCDriving ROI With VoC
Intuitively, the notion of customer loyalty makes sense and feels like "the right thing to do."…...

Driving Growth With VoCDriving Growth With VoC
All companies are focused on growth, and right now, it's a difficult time to grow.

But,…...

Driving Sales Leads With VoCDriving Sales Leads With VoC
B-to-B sales and marketing teams spend a lot of time, energy, and money building a pipeline of leads…...

Walk a Mile in Your Customer's ShoesWalk a Mile in Your Customer's Shoes
Companies that have excelled at the art of customer focus display many admirable traits, but key…...

Five Obstacles to Customer EngagementFive Obstacles to Customer Engagement
How the CMO can champion customer strategies that truly drive growth

Every…...

Creating World-class Customer Focus Creating World-class Customer Focus
Six Essentials for Achieving Business Success Through the Voice of the Customer

In…...

What makes customer-focused companies so different?What makes customer-focused companies so different?
Almost every corporate executive would agree it is good to...

Customer Due DiligenceCustomer Due Diligence
Research shows 50 percent of all acquisitions ultimately fail to add value to the shareholders of…...

Generating New Leads From Existing Customer RelationshipsGenerating New Leads From Existing Customer Relationships
In today's high-demand business world, when it comes to customer relationships, "maintenance mode"…...

Salvaging At-Risk CustomersSalvaging At-Risk Customers
An account manager receives a phone call from one of their customers, expecting business as usual,…...

The Walker Loyalty MatrixThe Walker Loyalty Matrix
Walker's Loyalty Matrix is a framework for measuring loyalty and assessing the stability of an…...

Customer-Focused ChannelsCustomer-Focused Channels
In today's business environment companies are working hard to become more customer focused. However,…...

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