White Paper: Social Media

What's Missing From Social Media?

Social media monitoring has rapidly emerged as an
excellent way to gather insights about companies' products, services, and brands. However, by itself it is not enough and can even be misleading in understanding complex customer relationships. Fortunately traditional voice-of-the-customer
programs are an ideal complement.

Walker recommends that voice-of-the-customer strategies be used in concert with social media strategies to provide clearer direction on the actions to take and resources to deploy to improve business performance.

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White Papers:	Walk a Mile in Your Customer's Shoes Five Obstacles to Customer Engagement Creating World-class Customer Focus What makes customer-focused companies so different? What's Missing From Social Media Customer Due Diligence Generating New Leads From Existing Customer Relationships Salvaging At-Risk Customers The Walker Loyalty Matrix
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