Walker clients recognized for outstanding customer initiativesAdobe wins; EMC and Intel finalists in prestigious Voice Of The Customer Award INDIANAPOLIS — Customer strategy consulting firm, Walker, announced three of their clients – Adobe, EMC, and Intel – were named finalists in the 2011 Forrester Research Voice Of The Customer Awards. Adobe was named one of three winners, and EMC and Intel were named in the 10 finalists. The Forrester Research Voice Of The Customer Awards recognize initiatives that enable companies to dramatically improve how they collect, interpret, and react to customer feedback. "We're proud to see our clients receive recognition for excellence in customer strategies," Walker President Phil Bounsall said. "They clearly understand the importance the customer perspective has on their business." There were 40 entries representing leading brands in financial services, healthcare, retail, technology, and travel submitted entries to this year's Voice Of The Customer Awards. Winners were judged across five categories: clarity of approach, business value to the organization, positive impact on customer experience, innovation, and potential for other companies to repeat the practice. "This year's nominees set a new bar for the scope, scale, and quality of voice of the customer programs," said Forrester Research Analyst, Andrew McInnes. "Compared to previous participants, they incorporate more customer data, influence more internal stakeholders, and deliver more value to their customers and their bottom lines. The best VoC programs this year drew a direct line from their VoC activities to their business results, earning themselves a permanent seat at the executive table." For more information about Walker, please visit us at www.walkerinfo.com. Also, to read our latest thoughts on the customer perspective visit our blogs at blog.walkerinfo.com. About WalkerWalker specializes in customer loyalty and related customer strategies, including innovative approaches to segmenting, valuing, obtaining, serving, and retaining customers. Walker's diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and, ultimately, grow shareholder value. Walker's consultants regularly conduct workshops and assessment programs to help organizations improve their ability to administer customer listening programs. For more information, visit www.walkerinfo.com.
|
|
Contact us