First Indiana Business Confidence Index Reveals 'Modest' Optimism About State EconomyINDIANAPOLIS —The Indiana Business Council's first ever Business Confidence Index registered a score of 65 percent, reflecting "modest optimism" regarding the Hoosier economy. The index is a measure of the overall confidence Indiana business leaders and employees have in their company's opportunity for growth and success over the next six to 12 months, and will be updated on a regular basis. The Business Confidence Index is determined by analyzing responses to a series of questions regarding key drivers of business success: customer engagement, employee morale and hiring and product demand. "This report confirms the findings from our recent CEO Survey, with executives feeling fairly positive about their businesses, demand for their products, and customer perceptions," Gerry Dick, president of Grow INdiana Media Ventures LLC and host of Inside INdiana Business with Gerry Dick said. "However, given some of the uncertainties with the economy, there is still some apprehension to increase hiring." The index shows perceptions of employee morale have remained static with only about half of the respondents feeling it is going to improve. More specifically, only four percent feel hiring is going to increase significantly in the next six months. Created by Walker and Inside INdiana Business, the Indiana Business Council is an online panel monitoring the trends and attitudes regarding the Indiana business. New studies will launch every other month, featuring a short survey developed by Walker focusing on a specific, timely business topic. There are currently approximately 5,000 participants. To learn more about the results of each study, tune into to Inside INdiana Business with Gerry Dick, which airs on 15 television stations statewide. For additional information or to apply to participate on the council, visit www.IndianaBusinessCouncil.com. About Inside INdiana BusinessToday, more people access the Inside INdiana Business brand for Indiana business news than any other source. With a fully-integrated portfolio of television, radio, Internet, permission-based email and on-demand business news products, Inside INdiana Business delivers content that is trusted by an educated and affluent audience. Headquartered in Indianapolis, Inside INdiana Business delivers daily content that can be watched, heard and read in Indiana, Michigan, Illinois (including Chicagoland), Ohio, Kentucky and markets around the globe. About WalkerWalker Information, Inc. is a privately held consulting firm specializing in customer loyalty and related customer strategies, including innovative approaches to accelerate growth and increase profitability. Helping businesses for 70 years, the firm provides tailored, comprehensive solutions to help companies obtain, segment, value, retain, and grow customers. Walker works with some of the world's most influential businesses as well as emerging organizations of all sizes. For more information, visit www.walkerinfo.com.
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