Walker, Inside INdiana Business Launch 'Pulse of Indiana Business'INDIANAPOLIS —Indianapolis-based Walker and Inside INdiana Business have formed a partnership to create the Indiana Business Council – a first-of-its-kind, online panel monitoring key trends in Indiana business. More than 4,000 Hoosiers have registered to regularly share their thoughts and opinions on the important issues facing the Indiana economy. “We think this is an innovative and interactive way to engage Indiana business professionals on the important issues of the day,” Gerry Dick, president of Grow INdiana Media Ventures LLC and host of Inside INdiana Business with Gerry Dick said. “We really want the Indiana Business Council to serve as the pulse of the Indiana business community.” Walker and Inside INdiana Business will launch new studies every other month, featuring a short survey developed by Walker on specific, timely business topics. Results of the first study, which will focus on the 2011 outlook for the Indiana economy, will be released February 4. “We’re excited to participate with Inside INdiana Business and lend our consulting expertise to better understand and interpret the outlook for business in Indiana,” Walker CEO Steve Walker said. The Walker-Inside INdiana Business partnership will also include the creation of the Indiana Business Confidence Index, a gauge of perceptions and the outlook for financial performance, jobs and customer-employee relationships. To learn more about the results of each study, tune into to Inside INdiana Business with Gerry Dick, which airs on 15 television stations statewide. For additional information, or to apply to participate on the council, visit www.IndianaBusinessCouncil.com.About Inside INdiana BusinessMore people get their Indiana business news from Inside INdiana Business than from any other source. With a fully-integrated portfolio of television, radio, Internet and permission-based email products, Inside INdiana Business is trusted by an educated and affluent audience around Indiana and around the globe. Headquartered in Indianapolis, Inside INdiana Business’ platform of daily business news products can be watched, heard and read in Indiana, Michigan, Illinois (including Chicagoland), Ohio and Kentucky as well as business centers worldwide. About WalkerWalker Information, Inc. is a privately held consulting firm specializing in customer loyalty and related customer strategies, including innovative approaches to accelerate growth and increase profitability. Helping businesses for 70 years, the firm provides tailored, comprehensive solutions to help companies obtain, segment, value, retain, and grow customers. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.
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