Each month, you will get a glimpse into a conversation at Walker, and be able to hear from some of Walker’s brightest and passionate individuals on topics surrounding the customer perspective. Tough business challenges will be addressed as well as a variety of insights into your business to better educate professionals interested in their customers’ perspectives. It will also include links to related articles from our vast collection in the Creating Loyalty Library.

I really loved Creating Loyalty. What happened to it?
Walker’s previous online newsletter, Creating Loyalty, is now called the Creating Loyalty Library and will continue to house more than 600 in-depth articles about current customer loyalty issues and other critical business issues. Every issue of our newsletter will include linked articles from the Creating Loyalty Library. You can also access the library any time you like and search for articles at www.creatingloyalty.com.

I have a business issue my company is struggling with. How can my business issue be discussed on our newsletter?
We not only want to hear from you, but we strongly encourage it! Each submission will be reviewed carefully and taken into consideration. We will notify the recipients of selected submissions. Please click here to fill out the form with your topic or question.

I know someone who can really benefit from this video. How do I send it along?
It is so easy. Just hit the share button and they will receive the video.

Who are the people in the videos? Can I contact them?
Each video will feature at least one person from Walker, and it’s a good bet that it will also feature our CEO, Steve Walker. Sometimes, we will feature our clients. Click here to contact them.

If I missed an issue, can I go back and watch it?
Of course! You can view all of our episodes on our newsletter site.

I have a really strong opinion about one of the newsletters. How can I give you my feedback?
Please send any of your comments or questions to Brianne Drlich, managing editor. She will respond happily and quickly.

Who is Walker?
Walker is a privately held consulting firm specializing in customer strategy. Helping businesses for more than 65 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer loyalty and related customer strategies, including innovative approaches to segmenting, valuing, obtaining, serving, and retaining customers. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. Our perspective is unique. Our approach is refreshing. And our solutions provide a comprehensive response to our client’s needs.