The Walker Loyalty Report for Software and Hardware

What is a Walker Loyalty Report?
The worldwide leader on customer loyalty management (CLM), Walker Information publishes the most comprehensive loyalty reports to provide comparison and perspective in a wide range of industries. These reports help companies understand how they compare to industry norms and deliver valuable information to help develop mission-critical CLM programs aimed at improving customer loyalty, retention, and profitability.

The Walker Loyalty Report is a product of Walker Perspectives, a marketing division of Walker Information.

Why did we do this report?
As with any research program, it's important to continually update and monitor which direction the vendor-customer relationships are heading. Walker Information's research helps identify key challenges and trends facing the software and hardware industries at the brand level. In general, we conduct these customer loyalty studies to provide compelling benchmark information for our clients, introduce the value of customer loyalty to IT firms, and share key findings publicly.

Who did we survey for this report?
The Walker Loyalty Report surveyed 5,475 U.S. and European information technology decision makers from corporations, non-profit organizations, and governments responsible for purchasing products and services from IT software and hardware companies. Representative samples were recruited online by Survey Sampling, Inc. and Greenfield Online for the United States and Europe, respectively. In this enterprise study, the respondents offered feedback relevant to their attitudes and experiences with their IT vendors.

What types of IT software and hardware companies are covered in this study?
Comprised of more than 11,000 brand evaluations in the U.S. and nearly 7,000 in Europe, respondents evaluated their software and hardware companies in the following eight sector categories:

Which companies are included in this report?
The Walker Loyalty Report for Software and Hardware evaluated and analyzed the results from 58 IT brands representing 30 companies.

For more information:
To learn more about these findings or inquire about the reports available in this report, contact The Walker Loyalty Report team at 800.308.5117.