The Walker Loyalty Report for the Semiconductor Industry

What is a Walker Loyalty Report?
The worldwide leader on customer and employee loyalty management, Walker Information publishes the most comprehensive loyalty reports to provide comparison and perspective in a wide range of industries. These reports help companies understand how they compare to industry norms and deliver valuable information to help develop mission-critical programs aimed at improving customer and employee loyalty, retention, and profitability.

Why conduct a customer loyalty study on the semiconductor industry?
This is both an exciting and interesting time for companies worldwide in the business of designing and manufacturing semiconductors. Since the 1970s when these microchips were first introduced, the industry has thrived on constant innovation. As the capability to manufacture smaller and faster semiconductors reaches its physical limits, many companies may need to adopt new and different approaches to the changing marketplace. This study seeks to put loyalty results and insight-rich information directly in the hands of companies striving to compete in this arena.

Who evaluated these semiconductor firms?
More than 2,000 brand-level evaluations completed by e-mail accessible engineers, designers, buyers and product managers at companies whose products and services are built around semiconductors. Persons employed in the actual design and/or manufacturing of semiconductors were excluded from the study.

For more information:
To learn more about these findings or inquire about the reports available, contact The Walker Loyalty Report team at 800.308.5117.