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Customer value Customers represent 100 percent of your company's revenue, and they can have a profound impact on market perceptions of your business. Your customers can return with more business-or not. They can tell others about their positive or negative experiences with your company. Companies may have many different customer initiatives in place, but metrics are not often used to effectively measure their financial impact. And, in most cases, businesses have not developed an effective means to evaluate the equity that exists in their customer base. Finally, understanding which accounts are more profitable and strategic allows you to allocate resources accordingly. It makes sense to establish a customer-value program that can help you make better decisions about your customers. Walker's Approach Walker works closely with companies to assemble all the customer information necessary to evaluate customer value. We zero in on high-value customers and analyze the financial impact of key customer-focused initiatives. |
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