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Connecting customer strategies to shareholder value The value of a company is typically determined by its financial performance (cash flow, profit, etc.) and its market perceptions. And, studies have shown that only 50 percent of a company's value actually comes from its financial performance. This means the other 50 percent of the value of your company is determined by the market's perception of your company and we believe nothing has a more profound impact on this than customer relationships. With that said, why is it that so few companies focus on the financial value of their customer relationships? We think it's because there hasn't ever been a good methodology to link customer relationships to shareholder value - until now. Our more than 65 years of experience combined with the results from our ground-breaking Walker Loyalty Reports have demonstrated the financial link between these two items. And, we are currently working with clients to link their customer strategies to their shareholder value as we determine the best customer strategy for their organization in order to accelerate business performance and increase shareholder value. Call us today if you are interested in learning more about how we can help you think your customer strategy to shareholder value. Walker Information Solutions 800.334.3939 solutions@walkerinfo.com |
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