You have 30 minutes with your CEO, and the topic is customer experience. What might you expect to hear? What might your CEO expect to hear from you? What do you need to discuss or offer to get the CEO’s attention? When it comes to customer-focused strategy, what is the view from the top?
These are just some of the questions we set out to answer in this groundbreaking report that takes a close, unique look at how CEOs of today’s B-to-B companies view customer experience. The CEO perspective – knowing what’s important to chief executives – is valuable intelligence to help CX professionals align their work with the strategies employed by the C-suite.
The insights shared in The CEO View of CX helps determine how CX professionals can be more effective in engaging their CEOs, how they can ensure CX initiatives are relevant to the C-suite, and how those directing the customer experience initiatives can elevate their role by having an even greater impact on the bottom line.