Supply Chain

Channel Partners

For many organizations a significant percentage of their revenue comes through indirect relationships such as channel partners or distributors. These organizations often “own” the relationship with the customer and have a significant impact on the overall brand perception of your company.

Walker helps maximize growth through indirect relationships. We take a holistic approach to understanding the health of relationships with partners and the impact they have on the overall customer experience.

With this approach we consider three separate, but important relationships:

  • How partners view the relationship with the OEM
  • How customers view the relationship with the partner
  • How customers view the relationship with the OEM
Understanding these three elements provide a rich understanding of the various interactions enabling improvements that will drive more sales through partners and a customer experience that is consistent with your brand.

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