Too often, companies don’t understand the real value of each account. Unfortunately this can lead to missed opportunities with high potential accounts that go unnoticed.
Walker helps companies apply the right resources to the right accounts.
Our experience with the most successful companies has led us to recommend that valuing customers—usually at the account level—move beyond simple financial measures, to a deeper knowledge of each customer’s value to you. By mapping the portfolio of your accounts you get a clear breakdown based on the payoff they deliver, the potential they show, and the level of partnership they demonstrate. This segmentation provides a sharp guidance on specific strategies for leveraging success and addressing issues.Customer Portfolio Mapping provides a clear vision for your strategic account strategies.