Additional Resources

The CX Leader Podcast: The Influence of Technology on CX

A resource for CX leaders

Listen Now

CX Storytelling Workbook

CX Storytelling Workbook

Is storytelling listed in your job description? Probably not. And yet, it is a valuable skill to develop as CX professionals are often called upon to deliver presentations that tell the stories of their customers. This workbook was developed to provide a practical process and useful tools to help CX professionals deliver captivating presentations that drive customer-focused action.

The CX Storytelling workbook features the following 10 exercises to help develop, deliver, and strengthen great 

  • AUDIENCE: Develop a profile of your attendees
  • CONTEXT: Determine the type of presentation to prepare
  • TRANSFORMATIONS: Consider the thoughts and actions you intend to influence
  • SUCCESS: Identify criteria for success
  • MESSAGE: Determine potential messages to include
  • PRIORITIES: Prioritize the messages you will deliver
  • ORDER: Determine the most effective sequence
  • COMPONENTS: Identify key details to be effective
  • DELIVERY: Integrate methods to keep your audience engaged
  • STRENGTHEN: Reinforce your messages with effective follow up

Login or Register to download the report Login or Register

Previous Article Customer Experience Mapping
Next Article The Effective CX Leader

Comments are only visible to subscribers.