A Practical Guide to Using Customer Intelligence to Drive Action, Change, and Results
The Ultimate Tool for Driving Results
Driving results in your organization is the single most important thing you can do as a customer experience professional. Results can mean many different things, but they all have one thing in common – a direct impact on generating more revenue (growth) or improving efficiency (profitability).
Customer-focused initiatives are created to impact results, but it doesn’t always work that way. Why not? What stands in the way of customer initiatives driving results in your organization?
We have created this guide to answer that question and help you, the customer experience professional, drive results in your organization using customer intelligence.
Not to be confused with the multitude of guides, books, and consultants on the topic of change and change management, this guide focuses specifically on change resulting from customer-focused initiatives. After all, the intelligence we gain from understanding our customers becomes the ultimate tool for results in almost any organization.
We hope Walker and this guide will be a critical resource for executing plans that drive results in your organization.