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Predictive Analytics Blog Book

Predictive Analytics Blog Book

Lately, there is a lot of talk about predictive analytics and big data–and with good reason. If you are like most companies, you have plenty of data, but can't seem to make sense of it all.

Customer strategists can no longer simply collect customer feedback to analyze what has already happened. Instead, as the framework below suggests, they need to use more powerful approaches to anticipate customer needs.

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