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WEBCAST: The Effective CX Leader

January 30, 2018 - 1:00 pm Eastern

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The Walker Loyalty Matrix

The Walker Loyalty Matrix

Walker's Loyalty Matrix is a framework for measuring loyalty and assessing the stability of an organization's customer base. Frameworks are useful as they provide a practical way to better understand business strategies. In the case of the Loyalty Matrix, it is a versatile approach, providing businesses with a practical means to leverage the voice of the customer for improved business performance.

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