Featured Research Reports

WEBCAST: The Effective CX Leader

January 30, 2018 - 1:00 pm Eastern

Register Now

CX Advantage

CX Advantage

The Opportunity for B-to-B is Now

When people think of “competitive advantage,” they most often think of product features and functions. Very little research exists characterizing the competitive advantage of customer experience.

CX Advantage provides a clear picture of the opportunity that is available for B-to-B organizations; the opportunity to leverage the experience to achieve business results. In this report Walker reviews the customer experience payoff, the reality B-to-B companies face today, and what customer experience professionals must do to realize the opportunity.

Without a clear conception of how the customer experience can create a competitive advantage, today’s B-to-B firms are leaving a lot on the table. There are significant opportunities for those who embrace customer experience as a competitive differentiation strategy.

Buy the report for $249

Previous Article The Value of Making it Easy
Next Article The CEO View of CX

Comments are only visible to subscribers.