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CX Advantage

CX Advantage

The Opportunity for B-to-B is Now

When people think of “competitive advantage,” they most often think of product features and functions. Very little research exists characterizing the competitive advantage of customer experience.

CX Advantage provides a clear picture of the opportunity that is available for B-to-B organizations; the opportunity to leverage the experience to achieve business results. In this report Walker reviews the customer experience payoff, the reality B-to-B companies face today, and what customer experience professionals must do to realize the opportunity.

Without a clear conception of how the customer experience can create a competitive advantage, today’s B-to-B firms are leaving a lot on the table. There are significant opportunities for those who embrace customer experience as a competitive differentiation strategy.

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