Don't Let Your Brand Make False Promises

Best Practices

Making CX a competitive advantage

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CX Leader Podcast with Steve Walker

The CX Leader Podcast with host Steve Walker provides insights for business leaders to improve results by unlocking the potential of their customer experience. More than a discussion of CX topics, the podcast focuses on ways CX professionals can develop the right skills and ideas to be effective leaders in their organizations.

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Don't let your brand make false promises

Does your brand make a promise to your customers? Then you need to make certain your CX program can deliver on that promise! Steve welcomes back Jennifer Batley, a vice president and certified customer experience professional at Walker, for a discussion on how to make certain your brand aligns with your customer experience.


Aligning Your Brand and CX

Webcast: Watch our recent webcast on aligning your brand and CX:

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CX Strategy Aligns with Brand Promises

Case Study: Read about how ARRIS aligned their vision to be a technology company with a human point of view, aligning their brand and CX efforts.

Read the Case Study