Why are "ease of doing" initiatives becoming so important for B-to-B firms? In a nutshell, customers are looking for a simplified experience. Armed with the Internet and new technologies, today's B-to-B customers are highly informed, and as a result, they're empowered like never before. Ease of doing business means eliminating the complications and clearing the clutter.
Walker has recently released a study that explores a top business priority of customer experience professionals, "ease of doing business," and guides customer experience leaders to be the catalyst for change in streamlining procedures and simplifying processes.
Register below to learn more about implementing ease of doing business in your organization.