The CX Leader Podcast: The Influence of Technology on CX

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Are Surveys Dead?

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Customers have grown increasingly tired of the onslaught of companies asking their opinion. So are surveys dead? Not necessarily. When used in the right way and with the right objective, surveys can a reliable and worthwhile method of gathering customer intelligence. This webcast will explore the best applications for surveys, the pitfalls to avoid, and provide guidance to customer experience professionals to know when using a survey is the best way to get desired information.

In this webcast you'll learn:

  • Why surveys add value
  • Drawbacks to avoid
  • When surveys are a good solution
  • Case examples of when surveys were used in the right situation
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