Data Rich, Insight Poor
The art of transforming data into customer intelligence
Companies today are saturated in data, but have a thirst for insights. And, as the tsunami of data continues to grow, companies are asking themselves, “How do we use this data to create meaningful insights that give our company a competitive advantage?”
Walker is releasing an innovative study designed to help B-to-B companies narrow in on the key essentials to dramatically increase the way insights are generated and put to use in today’s organizations.
You will learn:
The findings of our latest study providing a revealing look into the use and misuse of data
The reasons why big data is still a really big deal
A framework for creating insights from big data – six key steps that can work for you.