Today's executives are constantly looking for ways to stand out from their competition. Now more than ever, they are turning to customer experience initiatives to make it happen.
In fact, in a recent Walker study of more than 500 CEOs, they said that customer experience is the most effective method for creating a competitive advantage, almost two-to-one over talent, product, price and other criteria.
So, what are the characteristics of customer-focused executives?
Megan Burns, a well-known expert in CX Culture and Human Behavior, joins Steve Walker in this 30-minute webcast to discuss the characteristics and how executives and CX professionals can cultivate a customer-focused mindset.