Growing Strategic Accounts with Customer Insights
B-to-B CX professionals offer Strategic Account Managers (SAMs) actionable customer insights for building relationships, updating account plans, and getting internal support for customers. While effectively using customer insights has helped SAMs grow accounts faster and salvage relationships, strategic account programs are often separated from CX efforts.
Help strategic accounts create actionable insights from customers
Share case examples of how SAM programs are integrated into CX efforts
Discuss ways to get started, including how to approach SAM program leaders and other executives