The CX Leader Podcast: The Influence of Technology on CX

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M&A and the CX Leader

What’s the role for CX in mergers and acquisitions?

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Up to 80% of the value in a corporate acquisition is in the customer base that is acquired. And yet, most customer experience professionals are not involved in this important growth strategy. 

Each corporate acquisition brings new customers into a new organization. To increase the chances of success CX teams play an important role in assessing the stability of the customer base, identifying customer retention risks, and developing strategies for efficient integration. This webcast will discuss how CX leaders can play a key role in delivering more successful mergers and acquisitions.

You will learn:

  • Driving more efficient integration of newly acquired customers

  • Identifying key customer issues that must be quickly addressed

  • Developing account-level strategies to reduce risk and leverage opportunities

  • Helping make mergers and acquisitions a more effective strategy for growth


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