Text Analytics in CX
Overcoming challenges and making text analytics useful
Text analytics has a certain allure to it; we’ve found that most CX professionals are drawn to the promises of detailed insights from direct customer feedback. However, even starting a text analytics program can be extremely overwhelming and confusing – not to mention that someone still has to figure out how to navigate the results once they’re finalized. So what is a CX professional to do?
In this webcast you'll learn:
Why text analytics is so desirable
Common challenges and pitfalls CX professionals encounter, and how to overcome them
Examples of how companies have successfully implemented and learned from text analytics
How to see the effects of CX in text analytics over time