The CX Leader Podcast: The Influence of Technology on CX

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Text Analytics in CX

Overcoming challenges and making text analytics useful

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Text analytics has a certain allure to it; we’ve found that most CX professionals are drawn to the promises of detailed insights from direct customer feedback. However, even starting a text analytics program can be extremely overwhelming and confusing – not to mention that someone still has to figure out how to navigate the results once they’re finalized. So what is a CX professional to do?

In this webcast you'll learn:

  • Why text analytics is so desirable

  • Common challenges and pitfalls CX professionals encounter, and how to overcome them 

  • Examples of how companies have successfully implemented and learned from text analytics

  • How to see the effects of CX in text analytics over time

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