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The Role of Emotion in B-to-B Customer Relationships

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The role of emotion in B-to-B customer relationships is an emerging trend in the CX industry.  In this webcast, we will outline the role that emotion plays in the minds of customers and what it takes to build customer empathy in your organization.  

In this webcast we will discuss: 

  • Why understanding customer behavior isn’t enough, and how emotion is a factor in overall customer loyalty.
  • New ways to increase the relevance of CX by driving a true passion for the customer in your business.
  • Practical applications for how to use emotion in the way you deliver the CX story.
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