The CX Leader Podcast: The Influence of Technology on CX

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The Value of Making it Easy

How B-to-B firms prosper by improving customer ease of doing business

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Why are “ease of doing” initiatives becoming so important for B-to-B firms? In a nutshell, customers are looking for a simplified experience. Armed with the Internet and new technologies, today’s B-to-B customers are highly informed, and as a result, they’re empowered like never before. Ease of doing business means eliminating the complications and clearing the clutter.

Walker has recently released a study that explores a top business priority of customer experience professionals, “ease of doing business,” and guides customer experience leaders to be the catalyst for change in streamlining procedures and simplifying processes. 

You will learn:

  • The findings of our latest study providing insight into B-to-B firms simplifying the customer experience, and why it is a big payoff

  • The "Amazon Effect" and how experiences as consumers are paving the way for the B-to-B customer experience

  • Insight and strategies for helping B-to-B companies create a customer experience customers currently desire, and in the future will require. 


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