White Paper: Driving Retention With VoC

Driving Retention With VoC

Driving Retention With VoC

Account managers and sales representatives in B-to-B companies increasingly need help managing their existing relationships to ensure they retain current customers. Proven methods for customer retention can be seamlessly woven into existing voice-of-the-customer strategies. This document explores how B-to-B companies can increase customer retention, even when managing large and complex accounts. What's more, these methods can be the most convincing approach for generating a clear and significant return-on-investment for the company.

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