White Paper: Driving ROI With VoC

Driving ROI With VoC

Driving ROI With VoC

Intuitively, the notion of customer loyalty makes sense and feels like "the right thing to do." However, with the convergence of technology, analytical sophistication, and a challenging economy there is more pressure than ever on executives to generate positive financial performance. Today, the focus is on ROI. We have identified multiple ways to measure ROI – there is not a one-size-fits-all solution. This paper will address each and conclude with some recommendations to help B-to-B practitioners evaluate which ROI approach will work best for their particular business need.

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