White Paper: Salvaging Customers

Salvaging At-Risk Customers

Salvaging At-Risk Customers

An account manager receives a phone call from one of their customers, expecting business as usual, only to learn this previously-happy customer is considering shifting his business to a competitor. It's a scenario that happens too often in business today for a variety of reasons – larger territories, heavier account loads, not enough time. Account managers and sales representatives increasingly need help to track the day-to-day needs and attitudes of their valuable customers. Proven methods for identifying – and even salvaging – at-risk customers can be seamlessly woven into existing customer loyalty or customer relationship management program. Walker partners with companies who have successfully accomplished this – and with significant success.

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