SCOTTSDALE – Walker Information released the report, Data Rich, Insight Poor: The Art of Transforming Data into Customer Intelligence, on the final day of the B-to-B Customer Experience Summit in Scottsdale, Ariz.
This report is designed to help B-to-B companies use data to create meaningful insights and create a competitive advantage. It also provides a framework to help companies narrow in on the key essentials that will dramatically increase insight generation.
The report includes:
In addition to the release of Data Rich, Insight Poor, attendees of the B-to-B Customer Experience Summit, will hear National Public Radio science correspondent Shankar Vedantam speak on the final day of the conference.
Hosted by customer intelligence consulting firm Walker Information, the B-to-B CX Summit is focused on the latest and best customer strategies for business to business companies, and helps companies go beyond customer listening to become more intelligent about their customers and drive business success.
Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.
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