The Walker Index tracks the performance of companies that work with Walker. It represents what is happening in business today – when companies focus on their customers, they win in the marketplace.
The base year for the Walker Index is 1994 at which time the Index was at 100. A $100 investment in the Walker Index at the end of 1993 would have appreciated to $3,037 at the end of July 2013; by comparison, the same $100 investment in the Dow Jones Industrial Average, S&P 500 and NASDAQ Composite indices would be valued at $413, $361, and $467, respectively.
"Customer-focused companies clearly outperform the broader markets and we are key contributors to their focus and outperformance," Walker President Phil Bounsall said. "The customer-focused culture within the companies comprising the Walker Index has allowed them to develop business models creating high levels of shareholder value."
While not a true stock index, Walker tracks the performance of the portfolio on a monthly basis as an indicator of not only the benefit of having a customer-focused culture, but also the extent to which the firm's work with clients is creating value in the marketplace.
"We see significantly less downside risk in the Walker Index, which means that when the market in total is down, our clients feel much less impact," Walker Senior Vice President Mark Ratekin said. "These companies also tend to recover more quickly from a down market; we attribute this to their ability to listen and respond to customer needs, resulting in less volatility in their revenues and earnings, which the equity markets clearly value."
Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.
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