Walker partners with CMO Club

Walker partners with The CMO Club to harness customer voice to drive growth and innovation

INDIANAPOLIS — Walker, a global customer strategy consulting firm, has partnered with The CMO Club, an exclusive forum of more than 800 chief marketing officers, to help organizations innovate and grow by listening to and learning from their customers.

Walker, a firm with a 70-year history of consulting with leading companies in high tech, life sciences, telecom, communications, manufacturing and other sectors, finds customer-focused organizations outperform others by a margin of 5:1.

"We found three characteristics that make these high-performing companies different than their competition," Walker's president Phil Bounsall said. "All three are simply part of their culture. They are subconscious and second nature. Customer-focused leadership, the infrastructure to accommodate customer-focused initiatives, and a bias for action differentiate the leaders from the laggards."

At The CMO Club Summit in San Francisco on Nov. 3-4, Bounsall will join Al Maag, Avnet's chief communications officer, and John Dragoon, Novell's chief marketing officer in a panel discussion entitled, "Creating a Voice-of-the-Customer Infrastructure to Drive Growth and Innovation in B2B."

"We are excited to partner with Walker and foster dynamic discussions around customer experience," CEO of The CMO Club, Pete Krainik said. "Unlike other organizations, it's really up to the CMO members to drive the direction of the Club and what we do. Customer voice is an ongoing interest, so we're delighted to offer leading thinking on the topic."

About Walker

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

About CMO Club

The CMO Club (www.TheCMOclub.com) was created for the unique purpose of bringing chief marketing officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for "CMOs only" for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2006 by seasoned marketing executive Pete Krainik and currently has more than 800 members.

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