Where should account managers invest their time? Rather than relying on intuition, we’ll use data and predictive analytics to guide sales teams where to invest their resources.
Walker’s sales targeting approach is designed to pinpoint the best opportunities for growth.
Using existing customer feedback and financial data, Walker will develop predictive profiles to identify the top accounts to target future growth. In this deep dive approach, our team of marketing scientists will carefully analyze customer behaviors, attitudes, and perceptions to reveal insights and recommend actions to grow sales.You’ll learn the key differentiators between accounts with a sale and those without a sale. What’s more, the process will provide a specific listing of accounts, which if targeted, will have the highest probability for future growth.