Sales Enablement

Walker Radar for retention and renewal

With more choices and new players it has become easier than ever for customers to defect to a competitor. In particular, consider companies that provide cloud-based solutions – software as a service (SaaS), platforms as a service (PaaS), and infrastructure as a service (IaaS). For these companies it has become vital that their customers are actively using and reaping the benefits of their tools. Otherwise, there is little to keep them from choosing not to renew their contracts.

Walker provides a monitoring system or “customer radar” designed to deliver a simple, actionable view of customer relationships.

Analytical models are applied to pinpoint top indicators that predict defection and growth opportunities. We then incorporate notifications, alerts, and tailored guidance so that problems can be immediately addressed and opportunities can be instantly pursued.

It’s a clear line of sight to the status of relationships, offering these primary benefits:

  • Increased renewals – Dashboard indicators warn of potential risk across the customer base as well as individually by account.
  • Improved forecasting – Senior leaders can view target areas contributing to customer risk so they can manage the business with more precise predictability.
  • Identify cross-selling opportunities – The intelligence provided is also an excellent source for growing accounts through cross-selling.
A useful management tool, the Walker Radar provides customer-centric indicators for better decision-making. This helps ensure the organization as a whole is more customer focused, resulting in better overall performance.

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