Walker Insights Webcast

Methods to Capture Customer Emotions
March 15th – 1:00 pm Eastern Time

Don’t write a letter when you’re mad. Don’t go grocery shopping when hungry. We all know that emotions affect our decisions. Our customers are no different!

Emotion is becoming a big deal in customer experience. So how can you capitalize on it? In this webcast we’ll discuss:

  • Why emotion has become something CX professionals need to pay attention to
  • Which emotions are valuable to track
  • How to measure customer emotion in a practical and actionable way, using techniques such as text analytics, journey mapping and surveys

Join us as we explore methods to capture customer emotions. You’ll be happy you did!

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