Free eBook: "When journey maps don't go the distance: Three detours to avoid"
In Walker's experience working with B-to-B companies, we've observed that even as the journey mapping exercise has matured, there are still some missed opportunities—detours, if you will—that prevent companies from creating journey maps that go the distance in contributing to customer centricity and enhanced customer experience. We've created this free eBook as a resource on how to identify and avoid those detours that could make for a treacherous journey mapping experience.
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