When Journey Maps Don't Go the Distance

Three detours to avoid

The customer journey map is a valuable qualitative tool for understanding customer needs and expectations at each phase of the customer lifecycle.

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Free eBook: "When journey maps don't go the distance: Three detours to avoid"

When journey maps don't go the distance In Walker's experience working with B-to-B companies, we've observed that even as the journey mapping exercise has matured, there are still some missed opportunities—detours, if you will—that prevent companies from creating journey maps that go the distance in contributing to customer centricity and enhanced customer experience. We've created this free eBook as a resource on how to identify and avoid those detours that could make for a treacherous journey mapping experience.

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Videos

"Don't Pass on Customer Input"

"Avoid the Process Map"

Infographic: When journey maps don't go the distance

Download our free infographic summarizing the three detours you should avoid when creating your customer journey map.

Download the Infographic

Webcast: When Journey Maps Don't Go the Distance

Watch our June 19th webcast on avoiding the detours when developing your customer journey map.

Podcast Series

The CX Leader Podcast with Steve Walker will feature a series of episodes focused on avoiding the detours when creating your customer journey map.

Episodes:

"Steer clear of the process map"
with guests Sheila March and Melissa Meier
"Don't drive past your customers!"
with guests Tracy DeCarlo and Krista Roseberry
"So you have a journey map... what now?"
with guest Allison Grayson

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