TEXT ANALYTICS - A SCALABLE SOLUTION AS DATA MULTIPLIES
Customers, employees, and partners provide valuable input through a variety of channels, including emails, participating on councils, responding to surveys, calling into the support center, and many more. As communication methods multiply, companies are challenged with analyzing all these written and spoken communications, and turning them into something that can be used to better understand and serve customers.
WALKER’S TEXT ANALYTICS MAKES SENSE OF IT
Walker’s text analytics services are based on industry-leading natural language processing (NLP) technology. It leverages sentiment and text analytics to turn words into a structure that can be analyzed and used to guide business decisions.
- Theme identification based on the context of the discussion
- Sentiment tuning that is tailored to your business
- Integration with structured data
- Easy to access and intuitive reporting system
- Access to Walker's team of marketing scientists for highly specialized analysis
Walker clients combine text analytics with structured feedback to create a holistic view – a complete picture of their customers.