Going way beyond surveys
When some people think of gathering customer insights they think only about conducting surveys. We believe that approach is too narrow and puts too much burden on the customer.
We go way beyond surveys.
New tools and emerging techniques provide more options for business leaders to capture the measure and manage customer experiences. At Walker, we deliver a comprehensive approach using a variety of inputs – customer interviews, journey mapping, customer advisory boards, predictive analytics, and more. And we use surveys when they are the right solution.
Ultimately, we measure customer experience in a way that results in fewer surveys, better insights, and more impact.