Sonya McAllister


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Senior Vice President, Business Development 


Having worked more than 20 years as a customer experience strategist, Sonya has engaged with a number of the world’s most complex and influential companies. She consults with clients' senior management to develop programs that take strategic advantage of company strengths, reduce competitive weaknesses, and allocate corporate resources to enhance customer relationships. Her work covers the entire spectrum of customer-focused activities, including strategic planning, roadmap development, gathering of customer insights, technology consultation, complex analysis, action planning, communication programs, training and facilitation and ROI tracking. Working with management and employees to communicate insights and findings through presentations and working seminars, Sonya helps facilitate organizational and process changes that lead to customer experience improvements.


During her 23 years at Walker, Sonya has served in a variety of business development and client service roles. She was the vice president/market team leader for the information technology client service team prior to being named senior vice president and given responsibility for all of Walker Information’s new business development activity. In 2003, Sonya moved from business development to her current role in strategic account management in which she leads teams of client service professionals engaged in serving companies like Avaya, NetApp, Adobe, Autodesk, Sysco and Tetra Pak.

Sonya also has experience as a vice president of inside sales and marketing for an online retailer.

Achievements and Affiliations

Sonya earned her bachelor’s degree in marketing from Indiana University and her MBA from Butler University. She is a certified customer experience professional (CCXP). Sonya is a member of the Customer Experience Professionals Association, which recognized her leadership of customer experience initiatives by honoring her with its highest award, the CX Impact Award.