Marr provides thought leadership to Walker and the customer strategy profession. In keeping with the newest proven approaches, Marr designs services used in client engagements. This includes facilitating customer-driven action by clients at the corporate, functional and account team levels, and creating new measurement solutions. Formal approaches Jeff helped create and launch include value mapping, account engagement, strategic assessment, won/lost bid assessment, and assessing lost/diminished customers.
Since joining Walker in 1978, Marr has gained extensive client management and program design experience supporting his leading role in Walker’s innovation and consulting with senior client contacts. Industries in which he has notable experience include software/hardware, telecommunications, pharmaceuticals, industrial manufacturing, utilities and financial services. He conducts training in various forms for Walker’s partners and clients, as well as colleagues.
Contributing to Walker’s visibility through his published works and frequent demand as a speaker, Marr co-authored his first book, Stakeholder Power (Perseus Publishing, 2001), which offers a winning business strategy for driving corporate growth. He has presented at various conferences on topics ranging from customer loyalty and CRM to business practices.