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Customer strategies. Business success.

At Walker, we help companies solve business issues through customer-focused strategies. We use our vast experience to develop tailored voice-of-the-customer programs to address

 

business challenges for each company we serve. And, it works. The Walker Index shows that our clients outperform the market 5 to 1.


Sales Growth through Customer Accountability
  • Walker clients outperform the market 5 to 1.

    Focusing on customers drives business performance

  • Walker's large and diverse group of bloggers discuss a variety of business topics surrounding customer strategies.

    Leslie Pagel Chris WoolardPhil Bounsall

  • Stay up to date with Customer experience information with Walker Insights.

    Walker Insights
    Walker Insights is a monthly email newsletter filled with content created for customer strategists.

    Read more...


  • Growth Strategies
  • Client Results
  • Walker Blogs
  • Walker Videos
 
Retain More
Customers

Increase Cross
Selling

Grow Market
Share

Expand Your
Market

Enhance Mergers
and Acquisitions
Create a foundation for growth through long lasting customer relationships. Identify growth opportunities within your base of current customers. Find new market opportunities for your current products and services. Identify the best new solutions to bring to market. Accelerate value creation, manage risk during acquisitions.
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  Case Study
EMC Capitalizes on a Wealth of Untapped Customer Feedback
  Case Study
Motivating the actions you want with an effective incentive compensation plan
  Case Study
Leader in networked storage solutions
  Case Study
How well do people in your organization put customer insights to use?
  Case Study
CEO Perspective - What is on the mind of a customer-focused CEO?
  Case Study
Driving sales growth through customer accountability
  Case Study
Use of hot alerts prompts action, big pay off
  Case Study
Growing your strategic accounts with customer focus
  Case Study
Customer loyalty as a key business strategy
  Case Study
Maintaining exceptional customer focus through indirect channels
  Case Study
Changing company culture through a worldwide network of customer advocates
  Case Study
Creating a world-class customer strategy
  Case Study
Driving Improvement with Results
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Phil Bounsall

Look to Your Customers to Find Your Way
There is a saying (the only attribution I can find is that it comes from a fortune cookie!) that goe...

Customer Focused Innovation

A Bulldog's approach to communicating data
"Of course, I can have all the data I want to have—but I still have to communicate it to ...

Engaging the Enterprise

Building customer relationships - So 12 seconds ag
I get a kick out of the AT&T ads (examples here and here) showing how the pace of things is so f...

Loyalty in the Workplace

4 Day Work Week
In an interview with Slingshot SEO CEO Jay Love, he talks about the business advantage of having a f...

Jeff Marr

For customer focused leadership, be innovative....
Many companies struggle when it comes to actually enhancing the customer experience. Even after cust...

Customer-Focused Channels
Customer-Focused Channels
Customer-Focused Innovation
Customer-Focused Innovation
Six essentials for customer focus
What are the six essentials for world-class customer focus?
Customer due diligence
Understanding the customer during an acquisition
Customer focused companies
Customer-focused companies – What makes them so different?
Connect With Customers
New ways to connect with customers
Predicting the Future
Can you predict your company's future?
Customer Insights
Making the greatest use of customer insights
Mid Market Strategy
Too small for a big customer strategy?
Walker videos
View Walker's extensive video library.
 
 
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