Be Customer Intelligent

Learn how leading companies use customer intelligence
to drive success.

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Be Customer Intelligent

Predict Customer Behavior

See how advanced analytics provides clarity in a complex world

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Predict Behavior

B-TO-B is Different

We specialize in B-to-B – read our white paper series
on customer experience strategies for B-to-B companies

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B-to-B

Technology To Accelerate

Our approach is different – We tailor technology solutions to fit the
unique needs of each user.

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Technology

Walker Clients Perform Better

Walker clients dramatically out-perform the market. Read more about
the Walker Index.

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Walker Clients
  • Innovative Solutions
  • Success Stories
  • Walker Blogs
  • White Papers

Customer Intelligence

Walker helps companies become more intelligent about their customers by understanding the customer’s perspective and anticipating their needs. We use predictive analytics and other innovative approaches to retain and grow customer relationships. And, it works. The Walker Index shows that our clients outperform the market 7 to 1.

Retain More
Customers

Create a foundation for growth through long lasting customer relationships.

Mergers &
Acquisitions

Accelerate value creation, manage risk during acquisitions.

Predict Customer Behavior

Anticipate customer needs with predictive analytics.

 

Walker Success Stories

Predictive Analytics Reveals Growth Opportunities

Predictive Analytics Reveals Growth Opportunities

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Customer strategists focus on what has already happened to determine their next moves. They…...

Finding revenue in untapped customer relationships

Finding revenue in untapped customer relationships

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After focusing on their customer relationships, a Fortune 500 manufacturer identified customers who…...
Immediate Growth With Newly Acquired Customers

Immediate Growth With Newly Acquired Customers

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After gaining a deep understanding of the target company's customer base, a leading sporting goods…...
 

Walker Blogs

Check out our blogs featuring Walker’s brightest individuals discussing topics about customer intelligence.

Leslie Pagel

Customer Focused Innovation

by Leslie Pagel
 

Chances are, your company has a plumbing problem
Based on Walker's report titled, Customers 2020, The Future of B-to-B Customer Experience, Wal...

Patrick Gibbons

Engaging the Enterprise

by Patrick Gibbons
 

Infographic - The Road to Customer-Focused Results
Customer-focused initiatives should be all about generating results for your company. Of course, l...

Chris Woolard

Loyalty in the Workplace

by Chris Woolard
 

Interviewing Tips
Several years ago, I wrote a blog about weird things to say in an interview.  Recently I have...

Mark Ratekin

Customer Strategy & Analysis

by Mark Ratekin
 

Customer Experience in 2013: The Promise of Big Data
This blog series focuses on some trends and themes that I predict will have a great impact on the ...

Kitty Radcliff

Customer Experience Lessons

by Kitty Radcliff
 

Start with the fundamentals
A customer experience expert recently provided some great advice in a best practice sharing sessio...

Brad Harmon

Customer Focused Channels

by Brad Harmon
 

Who needs who more? The role of dependency in channel/suppli
An emerging trend in the study of relationships is how dependent the parties are on one another fo...

Katie Kiernan

Listening to Customers

by Katie Kiernan
 

Performance vs. Potential
A lot of companies segment their customer bases into various tiers based on revenue, and possibly ...

Troy Powell

Customer Insight Driven

by Troy Powell
 

Your racing success
In Indianapolis, the month of May is dominated by one thing - The Greatest Spectacle in Racin...

 

B-to-B White Paper Series

Driving Retention With VoC

Driving Retention With VoC

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Account managers and sales representatives in B-to-B companies increasingly need help managing…...

Driving Profitability with VOC

Driving Profitability with VOC

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One of the best strategies for B-to-B companies to increase profitable growth is to ensure they are…...
Driving ROI With VoC

Driving ROI With VoC

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Intuitively, the notion of customer loyalty makes sense and feels like "the right thing to do."…...