Bringing a clear voice to decision-making
In any business hundreds of decisions are made every day. But how many of those decisions include the customer’s point of view? At Walker, our goal is for the customer to be at the heart of every decision.
Designing an effective VOC strategy involves evaluating existing sources of customer intelligence, determining the additional sources which are needed, infusing the necessary analysis to interpret customer insights, and determining the right approach to make customer intelligence available for day-to-day decision making.